Return of the Rampage

Tincup said

I personally believe the demise of the small truck was due to the fact that the manufacturers themselves blurred the lines between small and big trucks. The small trucks kept getting bigger, and more expensive, where most buyers would simply opt for the bigger truck. If they made a true small truck, (think D50) at a small truck price (under 20K) I think plenty of people would buy them, most truck buyers really do not need a big truck. JMO.

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There is no such thing as a "small truck price". Looking at similarly equipped and body styles of large and small Dodges, Chevies, Fords, Toyotas and Nissans, There is only a small difference in price in the Regular cab, short bed, no frills trucks. A stripper full size and a stripper pint size are furthest apart, price wise. Once you start going to extended cabs, crew cabs, and loading up the options in full size 1/2 ton trucks and small trucks, the prices start to get closer to each others.
It's only when you factor in 3/4 ton, 1 ton, and diesel engines that the full size truck prices start to leave the small truck prices behind.

Go price yourself Ram and a Dakota with the same options.
Or a Chevy and a Colorado with the same options.

You really have to get to the point where your loading up the full size truck before you start getting a big spread in prices between full size and pint size in any brand.