spark plug e3

Oh, brother, not this crap again!

Nothin' new under the sun. Wayyyy back in the days of gas price wars that started at 29¢/gallon and went downward from there, JC Witless had full-page ads hollering RUN YOUR CAR WITHOUT SPARK PLUGS! Back then they called 'em "fire injectors" rather than "pulse plugs", but the claims, hype, handwaving and pseudoscience were remarkably similar.

The E3 is nothing new or groundbreaking (and the claim that "the spark plug hasn't changed since 1904" is idiotic), but I had to give them credit for at least having a fair amount of valid science on their site. I called them up — it was almost impossible to find their phone number; they've worked very hard to keep it hidden. It's nowhere on their site (or at least it wasn't when I looked), and they've left it off their domain registration's whois info. I did find it, though, and spoke to the guy who answered the phone. He claims the plug was designed by Champion's retired head spark plug engineer from the 1960s, who oversees production of the plugs...in China...by a subcontractor of a subcontractor. Whee, are we havin' fun yet?

The laws of physics do not bend for the marketeers of scammy spark plugs that are claimed to do the physically impossible, but the laws of profit heavily favor con artists who prey on the general public's lack of knowledge of things like electricity. Automakers spend enormous sums of money to squeeze every last possible bit of fuel economy and efficiency from their engines. If these bogus "magic" spark plugs did even a little bit of what they're claimed to be, you would see them as original equipment.

Spend way less money and get uch better results: buy a set of appropriately-chosen NGKs.