Super Bowl snacks and treats?

The snacks and dishes all sound good. I have a question and I don't mean to sound disrespectful to anybody on here what so ever, but why is it that people seem like they can't do anything unless there is beer or other alcohol involved? Myself, I don't care much about it and I think that's due to growing up with a alcoholic parent, I'm lucky if I drink a 6 pack in a couple of years.
Because the Super Bowl commercials say so.