340 exhaust heat shield needed for Van's to repop.

I know that its expensive, but they don't need to recoup their initial investment all at once, spread it out over time. How many years has the rear valance panel been out and it's still $400, that's greed
You do make a good point. It would be interesting to know what the tooling cost was and what it costs to stamp and produce every one of those 69 rear decklid panels. 69 was the lowest production year of the 67-69 Barracudas, so it is a rather limited market to start with. I wonder how many of them they have sold. I would certainly agree that once the tooling costs were recovered the company should lower the price to cost of production plus a reasonable profit, but they never do.