Worst body job ever

A friend of mine started a body shop right out of tech school with a loan from his father. For 6 years he worked his *** off doing restorations for people, working on rusty pieces of crap and turning them into beautiful cars. He always bid competitively and always followed through regardless of the time involved, the only goal being to make the customer happy. During that period I don't think he made over $3.00 per hour on a job.

After not too long his schedule filled up and he had a waiting list due to building an excellent reputation for quality and reasonable prices. He trained a talented crew to his standards and raised his rates to the point where he now makes a very comfortable living, and people are more than willing to pay the higher rates because they absolutely know that he will do a top notch job. Just like any other business in the service industry, reputation is EVERYTHING.