What do you think of this plug?

Ignorant.

No. Correct. A spark plug is a spark plug is a spark plug, unless there's something physically WRONG with it such as a cracked insulator or broken or burned electrode. All any of them can do is conduct a spark. Period. End of story. Gimmick plugs are just that. Gimmicks to get into your wallet. No need to call someone names over a spark plug, especially when you're just plain wrong. I've been a wrench turner since 1974 and have heard this plugs bad that one.....I've heard it all. I've used all those bad plugs through the years with great success. Know which ones I use? Whatever is on sale at Wal Mart and I've never had one single problem. Not even a blip on the radar. All a high dollar plug can do, such as irridium, platinum, or any other exotic is make an engine a tad easier to start, last longer and maybe...I said maybe increase mileage just a tad until they get coated good with soot. None of them will add a drop of power. Except for a handful of really out there exotic hand made plugs, they're ALL made exactly the same. From your beloved NGKs to the Champions that you deplore. Sorry, I don't care how experienced someone is. Wrong information is wrong information and you sure spouted some.