REBUILDING 73 DUSTER DRUM BRAKES 10 x 2.5

The adjust paw picks upward on the star wheel ( like playing base guitar ). This motion screws the adjuster out/longer so there are left and right hand specific adjusters.
The cable guide needs the stay in the hole and flat against the shoe. To put that return spring on before the other helps keep it there. The eyelet end of the cable has a flat side too that goes against the shoe. Little details do make a difference.
If the cable is too short , you may have the wrong cable(s).