A little ad etiquette. Pointers to writting a better ad

I don't like wordy ads. Don't tell me how I'm gonna feel driving the car. Makes me think you're trying to bamboozle me. But do give me the important info: engine, tranny, miles, rust, damage, options, color, what's been done, what it needs, how it drives, how many owners, how long seller has owned the car, and price.