Valvoline NextGen Oil - Deceptive Product Name??? What Do You Think?

Curious what y'all think about this. I've been a lifelong user of Valvoline motor oil and heard a radio commercial at lunch today touting Valvoline's new 'NextGen' motor oil. Turns out the 'NextGen' oil is a combination of 50% re-refined recycled oil and new refined oil. Valvoline claims their 'NextGen' oil meets all of the same standards and requirements as their standard non-synthetic oil.
Is it just me, or do you feel the term 'NextGen' implies something better and more improved over what we may have had before? I don't feel using re-refined recycled oil should be the "next generation".
Opinions???