car name help

Hey, since you guys are a smart bunch, maybe you can help me. There is a name for words that contain other words and I can't remember what it is. Any english majors out there? An example of what I mean is .... Innovation. inNOVAtion contains NOVA. I am looking for a new name for my cuda and I am looking for something that contains c-u-d-a to paint on the side of my car. Any help or names are appreciated (even if they don't follow the inNOVAtion idea )
thanks
outlaw