Actually in this case the reverse is true.
Wholesale pricing:
Edelbrock 7576 RPM Air Gap $237.99
Pro Products 55026 air gap (satin finish) $159.50
Of course, this is distribution pricing. The Pro Products intakes are about $30 cheaper through a couple of different import sources if you buy in bulk. The Edelbrock isn't available outside distribution unless you're buying in Summit type volume.
Summit pricing:
Edelbrock $265.95
Pro Products $243.95
Of course, you can find these Pro Products priced all over the place on Ebay, usually from people who have imported a full container of them at some crazy low price.
By the time a speed shop has to compete with Summit on tax vs. shipping to sell you, the Mopar customer, an intake, he's going to say the Pro Products is the same thing (or better) and costs a whole lot less. He'll sell it to you for the rock bottom price of $199 or $219.
You'll spend less money, he'll make more money, everybody wins, right?
Not saying this is what anyone specifically is doing, but you get the idea.
Obviously, the high price of the comparable product is supporting a capability to charge a high price for the cheap intake. Pro Products labor costs are going to be a small fraction of Edelbrock's. They are also clearly cutting corners on materials cost, and I'll bet manufacturing equipment also. I'm sure Edelbrock's ad budget is much larger, and I'll bet Pro Products doesn't actually employ any engineers..
