Chrysler brings back the Dodge Dart

How can you get excited about a 2012 Dart that looks like this? I mean would the Mustang be as popular if it were built on a Focus Platform? Would people desire a new Camaro if it looked like a Aveo? I understand a new model with good MPG and all but Why Dart? Why not Vart or Jart or FART? Have they run out of new model car names? I'll bet people wouldn't have received the new Challenger if it looked like this.