Chrysler brings back the Dodge Dart

Because,realistically that segment of the market is not big enough for a company recovering from a very recent bankruptcy to worry about. I am surprised that they are even bringing the Viper back so soon. What you are talking about is a market that is OWNED by the mustang,which has built up a 46+ year following. It would have to be something very special to even have a chance at competing with the mustang.
You're probably right, reality sucks sometimes. That's why I wont be visiting my local Dodge/Chrysler dealer this spring when I replace my daily driver.