The Mecum Effect...Part of the Problem...or Part of the Solution???

If you are selling the "mecum effect" could work to your advantage, by making the buyer feel that they are getting a bargain, when in fact you are selling at what is the going price. "only $7,000, similar cars have sold on Barret Jackson for $30,000." It would not be lying, they are similar, same year, make, model, just that the barret jackson car has a ground up resto that costs more than the $7,000 price tag of the other car.