Sound Deadening

This is what I used and it came in a kit, I can't find the kit but all the stuff that came in the kit is in the right hand column, it is waay cheaper than some of the other options, check this out: http://www.jcwhitney.com/heat/sound-insulation/p2010475.jcwx?filterid=c2663u0j1#

BONDED LOGIC HEAT/SOUND INSULATION