how bad is bad ?

Really tough call..

It has the potential to be a nice car when done. It is not a common model, and it is one you want.

The main drawback is that either you are going to pay big $$ to have someone do it correctly, or you are going to have to learn how to do it yourself. Most of the parts you need to replace can easily be found on any A-body, so getting metal would not be hard. It is just that in reality it will easily be a few years before you probably get the body into a shape that you are satisfied with. Can you see yourself devoting the time and money? If you are looking to drive it within the next two/three years, I cant see it based on what you have said you have for money/experience. It would be a long term learning experience.

Grant
I figured it was a 5 year plan at least so time is not an issue . I know better than to even think of doing this for investment purposes . I was looking for a project car just not sure that the body is actually worth putting the time /effort/money into , the rust is way worse than I thought it would be and since body work is NOT my stongest skill I am asking you all what you would do if it was in your yard .