HEI Conversion Done still not starting

I tried reversing the pickup leads. I can't find my timing light so I haven't had a chance to check that (I know thats a big one). I have not pulled the Distributer to know about the gears.

I bought the car two weeks ago & drove it home two hours. It ran a little rough but not bad. We drove it around the neighborhood some. That Saturday we took it to my shop (wood working) to clean it up & it wouldn't start. Finally discovered no spark at the coil.
I messed with that for a number of days & finally decided to bite the bullet & change over to HEI.

Fuel is new, & at the carb. I did not try starting fluid. No pops

I did not tie the brown wire to the + side of the coil I used a relay, so the brown wire goes to that.

I checked the spark with a tester.

& I did ground the HEI

From the sound of it it must be in the Distributer? As in timing or?

Also one other thing there was a small canister like 1" tall 1/2" diameter with a red wire attached to the old coil + I did not attach this to the new coil setup.