What's the deal with champion?

I went to the local Advance Auto Parts for some plugs. I was thinking I could try some E3s or Champions. I asked the lady at the counter if she had any plugs for a 1970 Dart "3.7" so I get a list, go through it and so on and so forth I say how about the Champions? and She tells me we don't stock them anymore. No one does anymore, if you want them it will have to be a factory order.

I'm just wondering if anyone else has heard of this or experienced this

I ran into the same thing at an advance auto parts.
I was told the same thing, but they seem to have plenty of car wax.
Well, not having Champion plugs, cost them $400.00 dollars.
Along with the spark plugs for my wifes 300C (takes 16), I also needed front rotors, disc pads, air & oil filter.
I'm sure they could care less, but NAPA had everything I needed.
It must be a conflict between Champion & advance.