Mopar Muscle Mag subscription ????

How about this recent example?
So about a month ago, I paid $12 for a 12 month subscription to Hemmings Muscle Machines, well I received the first mag last week. Today in the mail I received an "offer" from them to sign up for another year at $11!!!!

WTF? I JUST subscribed and they are ALREADY asking if I want to renew/extend my subscription?! I only received one issue.