New Craftsman Tools

Many years ago I used to call on Channellock for an industrial magazine. One of the directors told me they were approached by the manufacturer of the black laminated pliers that Craftsman now sells and they turned them down. Channellock then tried to market a 'less expensive' pliers through WalMart, etc., and I believe it bombed. Companies make mistakes when they compromise the quality that helped build the brand.