What Makes MoPar so Badda$$??

For me as a kid growing up in the sixties and seventies, I think it was the fact that mopars were so dominant in NHRA, and Grand National stock car racing, (now known as NASCAR). It always seemed a lot of the top teams ran mopars. Thats back when Chrysler invested heavily in racing development, unlike today. Anyway mopars were always the coolest lookin cars and the performance to back it up.