Talk to me about Red A-Body Inner Fender Liners

I can see where they would help with the mud and ice, but weren't they mainly offered as dress up item to make the car stand out or a little more "loud" looking? That would be the reason for the red color, everything was crazy in 68-69 lol!
Yep, a dress up item. in the mid 80's at the Mopar Nats was the first time I saw a car with these installed. Don't remember ever seeing one of these back in the day....