In the 60's, pickups were not popular to the younger generation of that time. Trucks were used as originally intended, tools of various tradesmen, farmers and other commercial uses. .
Have to disagree, there were cool pickups in our town in the 60's. Mine was one of them. In 1967 my buddy and I built my 1955 IH 1/2 ton with a 348 chevy and three speed. (My dad took the hemi for his plymouth wagon) :-) Wish I had a picture. :oops: Didn't take many pictures back then. Removed the front bumper, running boards, tailgate, put black 15x7 steelies all around with redline 70's. Inside was pretty spartan, with a tiny grant wheel (steered awful) and hurst shifter. Sr. day in high school, I left a streak (no limited slip) of rubber the length of our school on the street in front. That's how I got introduced at our 25 yr. reunion.
There was a very nice 68 Ford a friend had with a 352 and 4 spd, chrome reversed rims and wide tires. He was always tearing up the street. He had an artificial leg, results of a motorcycle accident, but had it rigged up so he drove with the manual tranny like nobodies business.
Another was a 1952 Ford in baby blue with slender chrome stacks behind the cab and chrome reversed rims and baby moons. It had a really sweet sound.
Here's my 42 ford with a Plymouth 273 and A833. Shows you the tall skinny's with the "mud grippers." I sold it and went to college, so never got to finish it. I could tell you a story about the frozen front spindles on this one. (circa 1971)