i need help on where to start! (carb setup)

What RPM are you calling this initial advance reading. If it's above 1200, it's not initial, it's got some mechanical bleeding in.

What distributor is in this?

mopar performance electronic distributor that came with an orange box, since replaced with street fire msd. timing dropped to 20* as it was dying and stopped there. it was running about 25* at 1500 rpm