Rare

Yeah, one of my pet pieves, but I try to ignore it. I know folks are just trying trying to move their parts and don't have doctorates in marketing so I look the other way. But still... I must've seen no less that 20 RARE air cleaners for sale on this very forum and that doesn't count those poor, unfortunate souls who apparently did'nt know they were in fact selling the same RARE air cleaner only not identified as such.

And who can forget the 200 consecutive "rare car brochure" fiasco that recently went down which we all loved so much?