Brand loyalty

i would be 100% loyal to Chrysler, except for the fact that i am not impressed with their current offerings.

poor marketing, parts pricing, exclusive marketing....all are reasons i would buy something else.

i like the new dart but i refuse to be forced into a 4 door when there are plenty of 2 door econo-boxes on the market.

i am also disappointed with their over-use and violation of classic names like R/T and HEMI. An R/T caravan???!!??

sounds like its time for them to hire a new product planning team and come up with something fresh that ppl would actually want to buy.