'1967' Plymouth Sales & Marketing Campaign
In 1967,
Plymouth was 'stuck' between the 'more expensive 'GTX 440', and the
low-priced 'street minded' 67' Belvedere and Satellite 383/325 HP.
The 383/325 HP was adequate for a 'general purpose' street car, but the
1967 #3450 lb. Belvedere or Satellite 'struck' no fear on the Street or Drag Strip,
as in Stock Form it lumbered down the 'Quarter-Mile' in
15.75 @ 92 MPH
Only available with the 'standard' 3.23 Gear-Ratio or 'Factory Optional' 3.55 Gear-ratio.
And, it lacked 'Flash and Power' with the young and fast-growing Musclecar Gearheads
who wanted a 'stripped down' street car, without the 'bells and whistles' of the
dressed up and bulkier 'GTX 440' which weighed in at #3604 lbs.
'Plymouth is out to win you over'