Barely any Brakes

The way I adjust shoes is to take them up tight, which I normally do, anyhow when bleeding to eliminate shoe adjustment in the "pedal feel." After bleeding, you should have a nice, high, hard pedal. Barely any movement from relaxed at top to "full foot pressure."

Next, slack off the adjusters a little at a time, trying to turn the wheels. As you get them to turn, slack off a little and stop when they "scrape" just a little going around. With experience you can tighten them off and then back off each "the same amount" of clicks. This is different between manual and self adjusters because the teeth are finer on the adjuster wheel.