tired of every thing getting smaller

Cost of materials have gone up. The economy is bad. And companies are afraid to raise prices.

The savings in reducing the raw good is not very much.

But the consumer has to buy the item more frequently. And a reduced package size will save shipping/gas costs. Some items have reduced content and had the same package size to keep the visual size the same. Other items like Ice Cream have gone to a wide but shallow oval container so the product has more visual square inches on the shelf to give the illusion it's larger than it is.