My Cooling Improvement Project (hopefully)

I'm kinda having the same problem with my 383 Duster. I can drive around town all day at 190-200. As soon as I hit the highway temp shoots to 230+ and I hear water gurgling in the heater core. I'm wondering about that 'water moving to fast' theory. I'm running a 190 stat and a 3500 cfm electric fan.

My understanding is that if the car heats up on freeway then its not enough radiator. If it heats up in traffic its not enough fan.