Why the flaming eff would someone do this to a car?

Why the flaming eff would someone do this to a car?

To cover the rust, dents and peeling paint.

SirDan said

I think the real WTF is why a dealer would put something that trashy looking on their lot!

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That dealer is thinking out of the box.

How much do you think it would cost in advertising to get the attention that this little car has gotten him.