3 questions about 6s

/6 Matt said

I should be clear, I am not bashing all Fram filters. Just the orange can Fram filter.

Just a question though, how much would I pay for a Fram ultra or a Fram HP filter?

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Both filters are in the $8-12 range. If guys complain I always get a little puzzled as they will spend $5-15K to build an engine but only want to spend $3 on filters and $2/qt for oil to protect their investment.