Well, coming from someone (ME ) who works in the auto industry... There really isn't a "nice" new car that can be had for under $30K .. and yes Most people can and do pay for cars that cost over $35K, they would be real people with real jobs !!! I mean c'mon, a freakin Hyundai will cost you over $30K today ! I wouldn't expect the average 20yr old to be spending money like that on a car, but many folks who are settled in a career and are financially stable have no trouble shelling out that monthly car payment ...