Sad day in Nascar when Toyota is running and Dodge is not..

Check out allpar for some very good inside info on why Dodge is no longer in Nascar. It has gotten to the point over there that the Nascar threads have been censored or even locked for hitting too close to home on the subject! Long story short it simply boils down to two things advertising budget and Sergio Marchionne. As long as Sergio is the main man at FCM... Dodge will not be in Nascar period. The Italians at Fiat do not get Nascar at all and do not see the benefit or value in spending a large amount of money supporting Dodge cup cars. Stock car racing is lost in translation with those guys. The racing budget is now being spent on advertising. Like the Nascar scoring board on Fox brought to you by Ram and Super Bowl commercials...

Dodge had a chance to sign a long term contract of 5 years with Penske and they would not commit. So Ford stepped in and now the rest is history. The BS about Dodge not being able to find another competitive team to replace Penske is simply PR spin. Fiat will not spend the large amounts of money that it takes to run at that level in a sport they do not understand or want to be a part of. I'm sure they are also conserving some cash while Chrysler gets back on its feet... but a majority of the racing budget has simply been transferred over to advertising.

I wonder if Ferrari had to cut back on their F1 budget?