Neal Pope acquired the business in 1986, calling it 5 Star Dodge. It was named after the program that Chrysler had at the time by which they used to rate their dealership's sales. 5 Stars was their highest rating. I doubt they took into consideration customer satisfaction.
The length of time they've been in business doesn't matter, it's their business model that is the issue.
I purchased a new vehicle from them in 1986, let's just say that the transaction could have been a lot less stressful, more honest, and far less involved.
