Would You Pay $34,300 for an Old Unopened Box of Hot Wheels?

I would guess that the original intent was for a private sale between two collectors but then nobody knows what it is really worth. So to determine the value let the free market (eBay) decide.
My experience is that a no reserve auction would have brought more bidding as most bidders give up when the reserve is not met at such a high bid. So I wonder what bidding would go to with no reserve.