New seats faded need advise

My newish seats are fading from the orig crimson red to a pinkish red and looks pretty bad.
They have not been in the sun much at all.
Spent nearly 2k on these covers with new foam so I'm disappointed in them.
Tried emailing customer service for advise but no response.
Can I dye them with good results ?
If so what brand do you recommend.

How new are they? I wouldn't dye them I'd be calling L and raising cain if they aren't that old.