Since I was an owner of a small chain of Parts Stores for years, I have several different brands that we used to sell to installers and the public. My box has Bonney/Utica , Blackhawk , S-K , KD Tool, Easco, and some others. All high quality brands , but not as expensive as Snap On. I always felt like Snap On was higher because of the personal truck to site service , and the fact that they extend a lot of credit to their customer base. I even have some Penncraft tools from JC Penny back in the 70's!!!. I still remember the Christmas that my Mom and Dad gave them to me. I was 15yrs old. Don't use them any more, just take em out and look at em once in a while. :D