It is, I think I paid 53K for my 2013 fully optioned. I'm guessing 75K plus "market adjustment" by the dealership. They start getting into the 90K range, no one will buy it. They will squeeze as much oink out of the pig as possible. My buddy has a dealership, says I can have one at MSRP. That's as good as it will get. Also, look for allotment per dealership. All may not get one.