Here in SoCal we're fortunate to have both beaches and local mountains to visit when we want to. Of course, everyone knows it's cooler up in the mountains in both summer and winter. So for years now it's been fun to tell those who'll fall for it to drive up to the mountains and replace the air in your tires with mountain air so the tires will run cooler in the summertime.
After Logan's post, I wouldn't be surprised to hear that at the local auto parts store sometime!