Sometimes brand loyalty really sucks....

The Hyundai was nothing but a big POS when they first appeared over here, but I must admit, they are a very nice little car now. I wish they made a little truck.

100% true.

And a lot of folks won't let the early years go, thinking that's relevant today.

It's not. When I worked for Hyundai was very (very) surprised by the quality and the factory/dealership relationship as well as training for the techs. All top notch with customer as a priority. Hyundai is one of the few companies on the planet that makes mid year changes based on customer complaints about things like ergonomics, etc. For every other company out there it takes years to do the same thing.

If there's an issue - like a company issued recall, the customer can be sure that it will be dealt with promptly and with little issue. The company will also go back to the design stage and make sure it doesn't happen again.

It's all one of the reasons when it came time to get Sarah an upgrade we went with the Hyundai we got. The same dealership sold Fords and Mercs, and I'm Ford trained. Yet when it came time to put my wife in a new(er) car she drove home in a Hyundai.