Fender tag addition?

Like Keith said I would think the tag is made out of thin brass. It could well be a tag they started use on 66 model but I'm not sure. However another interesting fact is that the car was assembled July 30! That is probably one of the last 65 Darts produced. If we had the first four digits or letters off the VIN we can determine which plant it was assembled at.

I've never seen this nefore either.

Could it be, that it was the end of the model year, they had retooled an option for the upcoming 66 production year and it was added to this car ??