It's so damn expensive, ............
Another site on Chrysler pickups
http://www.pickuptrucks.com/html/history/segment2.html
A quote from this page:
"Mr. Chrysler founded his company in 1925; in 1928 he purchased Dodge Brothers and introduced three new nameplates -- Plymouth, DeSoto, and Fargo trucks. The three new nameplates were started from scratch. The plan was for Plymouth to compete against Ford and Chevrolet; DeSoto would have been positioned between Plymouth and Chrysler but with the addition of Dodge, DeSoto was slotted between Dodge and Chrysler. Fargo trucks were designed and engineered to be the corporation's truck line. These trucks had no relationship to Dodge trucks. They shared engines and other mechanical and sheet metal parts with DeSoto and Plymouth. Fargos were exceptionally good looking trucks. Chrysler dropped the Fargo line after the 1929 model year. The name continued for many years as a badge engineered Dodge truck sold in Canada and for export."
Another site on Chrysler pickups
http://www.pickuptrucks.com/html/history/segment2.html
A quote from this page:
"Mr. Chrysler founded his company in 1925; in 1928 he purchased Dodge Brothers and introduced three new nameplates -- Plymouth, DeSoto, and Fargo trucks. The three new nameplates were started from scratch. The plan was for Plymouth to compete against Ford and Chevrolet; DeSoto would have been positioned between Plymouth and Chrysler but with the addition of Dodge, DeSoto was slotted between Dodge and Chrysler. Fargo trucks were designed and engineered to be the corporation's truck line. These trucks had no relationship to Dodge trucks. They shared engines and other mechanical and sheet metal parts with DeSoto and Plymouth. Fargos were exceptionally good looking trucks. Chrysler dropped the Fargo line after the 1929 model year. The name continued for many years as a badge engineered Dodge truck sold in Canada and for export."