Non Mopar Battery Isolator question

I have a buddy that has an isolator from Perfect Switch which is pretty slick. Doesn't look like normal isolators and it definitely isn't a starter solenoid.

I would be SO nice if you guys would post a LINK to what you are referring to.

This thing I assume?

http://www.perfectswitch.com/orderingbuy/

"At only" just over 300 bucks!!!! for just the device, a solenoid looks pretty good to me. This device is switched (triggered) high power mosfet devices, and while "possibly elegant" certainly ain't cheap.