Check the plugs for wet / fuel fouled. How "strong" is the spartk? Don't discount stupid easy to miss stuff like damaged / dirty cap / rotor or a bad coil wire.
a shot of fresh fuel down the carb throat should make it fire, unless the plugs are already fouled
You can estimate cam timing. Just look at the cam specs. One of the events is close to TDC, EG look them up in the shop manual, EG just picking random, the 318/340/360 specs out of the '72 shop manual, shows the intake valve opens at 10 /22 / 16 degress BTDC. You can EASILY check that, just pull the driver side valve cover, and crank it around. You can easily estimate 20BTC even if the balancer isn't marked, just mentally double the 10* markings
You can also set timing "on the starter." This might be a smart move.