How do we get FABO discount for Classic industries

Note that the banner says "up to" 20% off. I ordered a bunch of stuff a little while ago when they sent me an email that said I could save "up to" 30% off, but the actual overall discount came in at 16.2% (order value $454.96, discount value $73.80). The discounted prices are shown before you order so you know exactly what you're paying, but I doubt everyone does the math to see what their discount percentage actually ends up working out to.

Still a good deal for me and I would order from them again. You just gotta be aware of the fine print.