Do you recall the pressure drop and set up?
The OEM's write the specifications to meet their own needs and the suppliers have to meet those specs. Granted there usually is negotiation and equivalents can and do get worked out. Setting standards is often done within an industry and there probably was little incentive at the time for either the auto makers or the carb manufacturers. I suspect that when flow ratings were published for the public it was because that carb was being sold aftermarket, or the car's marketing called for it.
from Mike Urich & Bill Fisher Holley Carburetors & Manifolds (HP Books) revised edition 1978 p.81