E-3 plugs worth the money?

John Force Racing to Get Power from E3 Spark Plugs Starting in 2016
Bwhajaja.....!!!! Hell,it's a sponsor.
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Yes...it says so here...in his Big Block Chevy Funny Car Engine......which previously had Ford Decals on it....LOL

To the O.P.: It's an, underlying joke...Autolites treat me well,currently have NGK in mine,right now.... Belated: A sales pitch,doesn't make for good product...Glad ,you found a medium...