Starting a cold motor

Yep, missing or mis adjusted choke.
Do a google search for adjusting a choke on a Thermoquad.

Here, I did it for you.
The Lost Art of Choke Adjustment | Hemmings Motor News
Thanks for the research. My choke does close like it should and when put to the floor, it opens slightly as required. Even if I leave the choke open slightly, it still requires a lot of pumping of the pedal.