about to pull the trigger on a scarebird kit

DBK6272A-40 - 1962-1972 Mopar A Body Small Bolt Pattern Standard Disc Brake Conversion Kit

whats it use for calipers and rotors? is it common off the shelf stuff or special stuff you can only get from them?

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Those look like standard '73+ sliding calipers which were used on both the 10 7/8" disc and 11 3/4" disc (don't quote me on those 2 exact sizes, I might be a little off).
So the kit you linked just uses standard '73+ LBP disc brake parts, but gives you a SBP rotor. That's a great idea imo if you need to keep SBP.
Those sliding calipers were used for a long time, so they'll be around and are inexpensive. I've experienced fantastic performance with them on any car I've installed them on.